Arabian Marketplace Hospitality Solutions
Pioneers of Hospitality and Food & Beverage Conception
What is Concept Development?
Concept development is the identification, definition and collection of ideas that make up what customers will see as an image of your hospitality business (atmosphere, location, menu, price, food, service, quality and managememt). Combine all these elements and add enough USPs and you will sure attract loyal crowds. Before you can sell your business idea to customers, you'll have to convince investors, your bank, or even your business partners. This requires a task that takes some time, to formulate the idea in a realistic and professional manner. Most new investors are dreamers - and that's a good thing - but it's important to make sure you craft your ideas professionally to make that dream a reality.
We successfully formulate your restaurant idea into a tangible reality and profitable brand
We know very well that opening restaurants is never a field for experimentation. Opening a restaurant can be a difficult and confusing task, and it can be a failed process if it is not carefully thought out. In the Arabian Marketplace Hospitality Solutions, we provide all services to turn your restaurant idea into reality. Our team works with you at all levels, starting from developing your project concept, feasibility study, capital investment requirements, profit and loss forecasts, market analysis and evaluating the available locations to ensure there are potential customers that guarantee enough footfall to achieve the required level of profitability. We also analyze competitors and work on designing a competitive menu that ensures profitability and lives up to the expectations of your target audience and stay in line with the size and capabilities of the restaurant. We work closely on choosing a name for the restaurant, developing a brand and visual identity that fits the idea and target market, and hiring and training employees. Our services also include developing the conceptual and architecture design, exterior and interior shop drawings for your restaurant, managing the contractor’s work, kitchen layout, selecting equipment’s and everything in between until you successfully transform your idea into a tangible reality and profitable project. We are one of the best restaurants conception team of consultants in Egypt.
Our services
From the concept creation, to master planning, project management, and operational implementation, we provide a world class, comprehensive, and strategic approach to what brings a your hospitality business to international fame, through a focused and personalized management style.
Wide range of hospitality consulting services
We offer consulting services for independent hotels and restaurant owners. Our cosultants will assist independent hospitality business owners on creating high performing hospitality projects by leveraging the unique character of their businesses to achieve high guest satisfaction through unique hospitality experiences and delivering high quality and personal customer service to help them achieve sound financial results and returns with their investment.
Professional development and formulation of a restaurant concept
Conception means the plan of how your restaurant idea will meet the needs and expectations of your target audience. The concept is expressed in many ways, including defining the type of restaurant, food served, type of service, target market, menu format, pricing, convenient location, design and decoration. Concept development is a very critical task before starting your restaurant project. This document is essential for the architects and visual identity designer as it provides direction and critical information on which direction to go!
Feasibility study and market analysis
If you have a clear vision about the future of your business, you have a much better chance of success and continuity. why? You know where you are going and have thoroughly researched the advantages and potential difficulties. When determining the chances of potential success for your business, we should see if : - The specific location you have chosen matches the concept of your restaurant There is a sufficient number of potential and target customers to ensure a minimum profitability - What method will be used to communicate with this market? Will the potential customers want your product or do they need the type of product offered?
Branding and visual identity development
Our services include designing an identity and branding for your restaurant; The Branding Package includes a concept-appropriate name, logo, colors and instructions on how to use the sign, logo, color schemes, and visuals. The package can include business cards, letter heads, envelopes, etc. This package can also include creative restaurant menu design and packaging.
Kitchen design and equipment layout
We support you in choosing every piece of equipment in your restaurant. We design, create or improve your kitchen design and equipment layout carefully to suit the exact needs of your restaurant and estimate the space required for storage (dry, refrigerated) and for food preparation taking into account the size and design of the service area and types and capabilities of cooking equipment. We also help in selecting the right utensils, cutlery and all small operating equipment.
Exterior and interior design, 2D and 3D
Most people may not realize that the customer is the most important factor in restaurant design. The exterior design and interior decoration of the restaurant should attract the customers in the target group or sometimes work not to scare and intimidate them. Restaurant design is a very critical and complicated process and it is always necessary to rely on designers who are well versed in the food, beverage and hospitality market in general.
Design and re-engineer a competitive menu that ensures profitability
We design a menu consistent with the concept and target customers. We also work on menu engineering for an existing restaurant after operation to provide the owner or manager with information about the profitability of each menu item as well as its popularity so that proactive planning decisions, recipe design and item pricing can be made. In general, each item on your menu should be evaluated in relation to its contribution to the profitability of the restaurant, the popularity of the menu, and its contribution to a satisfactory end result.
Recruitment and training of employees
In addition to conducting an assessment and initial interviews for your potential employees and assessing whether their experience and CV fit the needs of your restaurant, we also work when needed to provide a complete training program for your concept and training programs for owners and training on food safety and hygiene in addition to training courses in management and supervision .
Determining capital investment requirements and financial projection
We help you to reach clear answers about the investment decision and how likely is it that your future project will generate a financial return that meets the aspirations of investors? This process is done in two steps; Determine the investment necessary to open the project, then a thoughtful and realistic expectation of income and costs to determine whether the project will generate profits that secure a satisfactory return that meets your aspirations.
Food safety standards
Food safety standards are one of the biggest factors influencing the success of your business. You must maintain your restaurant as a safe, sanitized and clean facility for your team and customers. Your employees must practice the highest levels of personal hygiene and take all safety precautions to ensure that your food is prepared with care and safety.
Preparing the Operational Manual and the Franchise Manual
The Operational Manual provides detailed guidance on managing your restaurant's day-to-day operations, recruitment, training, accounting, production, and all aspects of operation. The manual is a comprehensive blueprint for all your operating systems and the operational manual can be prepared in both Arabic and English.
Operations planning, human resources and financial planning
Financial & operation planning are crucial to business development. They can allow a business to address where and how it will operate. They can also identify potential obstacles that may impede its operations and recognize the amount of funding it will need to get the business up and running. Revenue projection, estimation of sales, average check, number of customers, food cost, staffing, marketing expenses and profit and loss statement.
Time schedule and project management
Once you sign your lease the clock will start to move. Every day your restaurant doesn't open is a day you don't put money back in your pocket. To ensure the opening of your restaurant as soon as possible, we offer an integrated project management service that guarantees the quality of business, the cost of establishment and the time required to open your restaurant.
Evaluate and choose a location for your restaurant
It's not always easy to get the right locations for your restaurant. Therefore, our experienced team will assist you in identifying and evaluating the available real estate locations to ensure that you choose a location that has the best chance of success.
Evaluate, retrofit and update the idea for your restaurant
Restaurant owners may come to the conclusion that they are in the right place but with the wrong concept or restaurant. Reconfiguring and refreshing the concept is definitely the solution Whether it's a simple change of decor or a revision of the menu and pricing policies, a change of concept has two main parts: identifying the problem in the current concept and addressing it correctly. How do you know there was a problem in the first place? Lower sales or profitability, fewer visits from repeat customers, higher employee turnover, lower morale, or a general feeling that the restaurant looks “tired” or “old” are just a few of the signs.